Stop paying for calls that never convert
Campaign totals hide the calls that cost you money. Five steps to find which campaigns, publishers and buyers actually pay, call by call.
Read the guideCallfinix Guides
Guides for call and lead operators
Playbooks for running a tighter call operation, plus plain-English guides to the rules behind call tracking, routing and recording.
- Call recording
- Telemarketing rules
- Caller ID
- Call tracking
- Buyer routing
- Call intelligence
- Self-hosted core
Best place to start
Stop paying for calls that never convert
Campaign totals hide the calls that cost you money. Five steps to find which campaigns, publishers and buyers actually pay, call by call.
Read the guideHow Callfinix helps
Short playbooks for getting more from every call.
Route every call to a buyer who's ready to take it
A call that rings at a closed or full buyer is a call you paid for and can't sell. Five routing rules that send calls where they can actually be answered.
Read the guideAI call summaries: know what happened without listening to every call
Nobody can listen to hundreds of calls. Call summaries, topics and key moments show what happened on each one, so you only listen to the calls that need it.
Read the guideSelf-hosted call tracking: own your data
Your call records, recordings and routing rules are the business. What to ask before you self-host, and how the Callfinix core is designed to run on your own server.
Read the guideRules and regulations
The law behind recording, telemarketing and caller ID, with the regulation quoted. General information, not legal advice.
Do you need consent to record business calls?
Federal law allows call recording with one party's consent, but some states require every participant's. What the statutes say, and how a recording announcement fits in.
Read the guideDo inbound calls from ads fall under the Telemarketing Sales Rule?
Calls a customer makes in response to an ad are often exempt from the FTC's Telemarketing Sales Rule, but not for every offer, and never for upsells. What 16 CFR 310.6 says.
Read the guideCaller ID rules for campaign numbers: what the FCC requires
The FCC bans misleading caller ID sent with intent to defraud or cause harm, and requires telemarketers to send caller ID. What 47 CFR 64.1604 and 64.1601(e) say.
Read the guide